The Practice

Mohamad Makouk

Founder and Creative Director

Mohamad Makouk is an artist, art consultant, and light installation designer whose work moves between spatial experience, commissioned art, and site-specific production. Over more than a decade, he has delivered art programs and installations for major hospitality, corporate, residential, and cultural projects across the Middle East and internationally. His practice is grounded in a clear understanding of space: how it is built, how it is read, and where art can transform it from designed environment into experience.

Kevin Xia

Kevin Xia — Strategic Partner, Asia — Production & Fabrication

Kevin Xia is a strategic partner to Core Art Strategies, overseeing design development and large scale fabrication across Asia. Based in China, he brings more than twenty years of experience working across art, industrial design, and complex material systems.

We have worked together for more than ten years, building a relationship grounded in trust, consistency, and shared standards of execution.

Trained in painting and the history of world art, he combines artistic sensibility with technical control. His work focuses on translating complex ideas into buildable outcomes, with a particular strength in glass, crystal, and large scale installations where precision and structure are critical.

He has delivered projects internationally across hospitality, private, and cultural sectors, working with demanding briefs and tight execution requirements.

Within Core Art Strategies, he plays a central role in turning ideas into reality, ensuring that every project is executed with clarity, control, and material integrity.

Our Practice

  • Core Art Strategies is an independent art consultancy and design studio specializing in art strategy, curatorial development, commissioned artworks, and sculptural lighting installations for hospitality, residential, corporate, and cultural projects.

    Founded by Mohamad Makouk and developed through a global network of artists, architects, engineers, and fabricators, we work with developers, interior designers, brands, and private clients to create spaces with a distinct cultural identity.

    From concept and commissioning to production and installation, we manage the entire process, transforming ideas into permanent experiences that add value, strengthen brand identity, and leave a lasting impression.

    Art is not decoration. It is strategy.

  • Core Art Strategies develops art programs for hospitality, real estate, corporate, cultural, and private projects.

    Our work includes:

    Art Strategy

    Curatorial Direction

    Hospitality Art Programs

    Collection Development

    Site-Specific Commissions

    Sculptural Lighting

    Artist Research & Procurement

    Production Management

    Installation & Project Delivery

    From early concept development to final installation, we help clients create projects where art is part of the identity, not simply part of the budget.

  • We combine the thinking of an art consultancy with the execution of a design and production studio. Our projects are developed collaboratively, engineered for the real world, and delivered through an international network of artists and makers across Europe, the Middle East, and Asia.